About Us
A rich history spanning over 75 years serving the Danish market
Our Story
Writing a continuous success story since 1949
BEIERSDORF A/S was founded on February 14, 1949, as part of a global vision to offer the best skincare and beauty products. Over more than seven decades, the company has evolved to become a cornerstone in the wholesale distribution sector for perfumes and cosmetics in Denmark.
We are proud to be part of the Beiersdorf Nordic Holding AB family, based in Sweden, giving us the strength of an international network while maintaining our deep local roots. With a registered capital of 10,000,000 DKK, we enjoy financial stability and the capacity for continuous innovation.
Vision & Values
Vision
To be the first and most trusted choice for all retail partners and pharmacies in Denmark, by providing brands that enhance quality of life.
Mission
Delivering innovative and efficient distribution solutions ensuring global personal care products reach every household in Denmark.
Values
Care, Simplicity, Courage, and Trust. These are the values that guide our daily work and our relationships with our partners.
Leadership
A management team with extensive experience
Amy Chapman
General Manager
Leading the company strategies towards sustainable growth and innovation in the Danish market.
Melanie Schrewe
Chairman of the Board
Ensuring good governance and strategic alignment with the parent group.